How Montage Is Scaling Luxury Brands — Slowly, and With Purpose

Montage Hotels is pursuing measured, purposeful growth across its luxury hospitality portfolio, operating 14 properties under two brands over 20 years while prioritizing service culture and guest experience. Unlike competitors racing to expand rapidly, Montage embeds its philosophy at the operational level, with sales and marketing staff actively engaging guests during peak periods rather than relying solely on corporate culture documents.