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Air Transat hosts Canadian advisors on Brazil FAM following new route launch - Travelweek

Air Transat organized a familiarization trip (FAM) to Brazil for Canadian travel advisors to promote its newly launched route to the country. This initiative aims to educate travel professionals about the new service and encourage bookings.

2 April 2026Source: Google News: Route Launches

Why it matters

FAM trips are crucial for building relationships with travel advisors and generating awareness of new routes, directly impacting booking volumes and load factors on new services. This reflects Air Transat's commitment to the Brazilian market and positions it competitively on the Canada-Brazil corridor.

Full article at source:

Google News: Route Launches

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