How to Plan a Trip to San Francisco
The complete 2026 guide — flights, hotels, things to do and airport transfers, all in one place. Everything a first-time visitor to USA needs.
Your 4-step San Francisco plan
Step 1 — Book flights to SFO
SFO Airport (SFO) is the main gateway to San Francisco. Compare fares across major airlines and OTAs before locking a date.
See flight deals to SFOStep 2 — Pick a neighborhood
Base yourself in Ferry Building + Embarcadero waterfront for the best first-time visit — Iconic clock tower + Saturday farmers market (worldwide best) + Hog Island Oyster Co + Acme Bread.
Where to stay in San FranciscoStep 3 — Plan your itinerary
Start with Ferry Building + Embarcadero waterfront, then build outward. Most first-time visitors need 3-5 days to see the highlights of San Francisco.
Things to do in San FranciscoStep 4 — Sort your airport transfer
BART to Montgomery / Embarcadero is $11.65 and takes 30 min. Pre-book a private transfer for stress-free arrival.
SFO arrival guideBefore you book — visa check
Same USA rules — ESTA or visa required. SFO international passengers must clear US immigration. International-to-international transfers require leaving + re-entering security.